expert opinions

How can brands of mass consumption win back the trust of consumers? Should they capitalize on their original purpose? At Logic Design’s, we are convinced that the consumers’ new expectations…

If the phenomenon of “Made in France” has made its mark in the news in recent years, it is nevertheless not a new idea. Emerging in the wake of the…

"I force myself to laugh at everything, out of fear that I will be constrained to weep instead.” This famous quote by Beaumarchais could be the mantra of the start…

If I say "purple cow", "dancing babies", "ice-cream with a bite taken out of it" ... there is a safe bet that each of these clues alone are enough to…

A brand is not just the sum of its products or the deals it offers. A brand is a legacy. What is the language of a brand? It is the…

From GMOs to horse meat to mad cow disease, these scandals have marked the history of the food industry. And even if sales always shoot back up once the crisis…

The changing consumer environment has profoundly influenced the sources of brand value. Just yesterday, a brand had to be able to represent: by a subtle manipulation of words and images,…

The bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite strategies: to participate in the race to…

To explain its vision, it is not always useful for a brand to say something, if it knows how to show it instead. In an era of consumer distrust, an…

With the Pack & Gift fair just a few days away, it is impossible to ignore the enthusiasm generated by promotional packaging. More than a trend, it is the uprising…